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MasterColor® (formerly RheoColor® L)
Liquid Coloring Admixtures for Decorative Concrete

R.W Sidley, Inc. is pleased to announce we have installed a CAM (Coloring Admixture Measuring) System from BASF, complementing the company’s existing offering of performance-enhancing chemicals for ready-mixed concrete with the ability to offer integrally colored concrete in more than 50 standard colors.

The CAM System is a specialized dispensing system engineered to be the industry’s most flexible and productive measuring system for liquid coloring admixtures, providing increased accuracy and ensuring batch-to-batch color consistency. The CAM System can be customized and programmed with approximately 700 color formulas, and features a state-of-the-art color matching service to allow easy addition of custom color formulas.

With the installation of the CAM System and the use of BASF’s innovative MasterColor® liquid-coloring admixtures, we are positioned to provide Northeastern Ohio and Western Pennsylvania with quality colored concrete for residential, commercial and industrial applications.

MasterColor® liquid-coloring admixtures have been engineered specifically to produce enduring, structurally sound colored architectural concrete for both vertical and horizontal construction.

Decorative concrete made with MasterColor® liquid coloring admixture is uniformly colored all the way through. Because it is integral, it doesn’t fade and shows its rich coloration from any angle, even exposed sides, indentations or chips. Some of the benefits include:
  • More than 50 standard colors, as well as various custom colors
  • Flexibility from simple slabs to complex architectural designs
  • Color vibrancy
  • Does not fade, UV-resistant
  • Excellent color accuracy
  • Consistent color from batch to batch
  • Durable, long lasting color
  • Clean and simple batching

MasterColor® liquid coloring admixtures can be used in ready-mix for both residential and commercial applications, which include:

  • Driveways
  • Patios
  • Pool decks
  • Floors
  • Sidewalks
  • Architectural décor

Product Information:


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